Brand Takes Over the Polo Grounds with High-Energy Activations, Live Music, and Exclusive Fan Experiences

CORONA, Calif., April 23, 2025 /PRNewswire/ -- Monster Energy is saddling up and heading to the desert as the exclusive energy drink partner of Stagecoach, California's country music festival. As fans descend upon the Coachella Valley from April 25-27, Monster Energy will bring its signature high-energy experience to the festival grounds with two immersive activations designed to keep the party going all weekend long.

Monster Energy's 50x60-foot activation area is set to be one of the hottest spots at Stagecoach. The Monster Honky-Tonk Dance Floor will be the place to boot scoot, featuring line dancing lessons and music by Dan Moon, where festival goers can kick up their boots, learn some new moves, and embrace the true spirit of country music. The space will also host a live music mash battle with surprise performers on Saturday!

Adding to the excitement, rising country star Conner Smith will deliver an intimate acoustic performance at 2PM on Sunday, followed by an exclusive meet-and-greet for lucky fans, all before his big Mane Stage debut.

As attendees cool off from the desert heat, they can choose from a variety of complimentary Monster products at the sampling bar and take part in unique festival experiences – including M-Claw leather branding from an authentic leathersmith – because what's a country festival without a little personalized flair?

For those festival goers needing a caffeine fix, Java Monster will be serving up the good times inside the campgrounds at a second activation space: The Coffee Grounds. This will be the perfect spot to fuel up for a day full of music and excitement, with its own dancefloor and DJ, line dancers, customizable country gear, custom bandana embroidery, and giant lawn games. Plus, Java Monster ambassadors will also be sampling throughout the weekend, making sure fans stay energized from sunup to sundown.

"As the exclusive energy drink partner of Stagecoach, we are here to celebrate music, the fans, and the best festival experience possible," said Dan McHugh, Global CMO of Monster Energy. "Monster brings the party, and there's no better place to showcase this than at Stagecoach. We're excited to provide fans with unforgettable moments, from line dancing and live performances to exclusive activations and ice-cold Monster Energy and Java Monster to keep them going all weekend long."

Stay tuned for more details on additional activations, performances, and surprises as Monster Energy takes over Stagecoach 2025. Get ready to fuel the fun, dance the night away, and experience the ultimate country music festival with Monster Energy.

About Monster Energy:
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.

Contact: press@monsterenergy.com

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SOURCE Monster Energy